Benefit Cosmetics Holiday Tins

Benefit Cosmetics — Holiday Tins Stop-Motion Campaign

Role: Senior Motion Graphics Designer

Deliverables: Global Stop-Motion Promotional Video Series (In-Store Displays, E-Commerce, Social Media)

Tools: Dragonframe, Adobe After Effects, Adobe Photoshop, Professional Studio Lighting & DSLR Systems

Timeline: 1 Month

As the senior motion designer, I lead the entire stop-motion animation pipeline from physical set creation to final digital post-production:

• Storyboarding & Concepting: Designed initial animatics and frame sequences to map out the narrative flow, product reveals, and rhythm of the tin opening sequences.

• Set Design & Lighting: Built custom physical sets, styled props, and engineered controlled studio lighting to capture Benefit’s signature vibrant aesthetic without harsh reflections on metal tin surfaces.

• Stop-Motion Animation: Utilized Dragonframe to execute frame-by-frame animation, capturing fluid motion, product pops, and dynamic tin transformations in real time.

• Post-Production & Compositing: Performed frame cleanup, rig removal, rotoscoping, green screen compositing, and color grading in After Effects to deliver broadcast-ready spots.