Walmart Baby Registry

Walmart — Baby Registry In-Store Campaign & Mascot Animation

Role: Senior Motion Designer & Character Animator

Deliverables: Nationwide In-Store Promotional Video, Character Rigging & Animation

Tools: Adobe After Effects, DUIK, Illustrator

Timeline: Under 4 Weeks (Fast-Track Production)

As part of a major strategic redesign of Walmart’s Baby Registry platform, I was tasked with creating the flagship promotional video deployed across all Walmart retail stores nationwide. The campaign was designed to capture in-store foot traffic and drive expecting parents to the newly revamped digital registry experience.

Working under a compressed turnaround of under 30 days, I managed the motion pipeline from concept and storyboard, vector asset prep and character rigging, and finally motion design to final broadcast deliverable.